Art in Offices teamed up with Landmark on the opening of their new building, ‘The Lighthouse’ in Kings Cross, to create a Student Art Prize which would showcase the amazing talent of local art students, and draw people to the new space with something new and innovative.

Developing a comprehensive strategy

This was an exceptionally exciting opportunity to support young artists at the very beginning of their career. Our first step was to create a consultation document – a white paper which set out the aims and objectives, plus the remit of Art in Offices and the artwork. Then we created a comprehensive strategy which included a fully costed plan with timescales and measurable outcomes, a CSR strategy, a logistics plan, social media strategy and also suggestions for the prizes themselves.

Approaching the project

Landmark have always been a company that put art into its spaces, and even has a collection of its own, so the values of our two companies aligned perfectly and we all approached the project with great enthusiasm.